Overview
Shopping sprees are a gone case now. With E-Commerce influencing the consumer shift, AI enabled mobile shopping apps are on the pedestal. But, the buzz around aesthetic style, less is more, green is the new black and fast fashion is a lot to keep up with, right? Well, AI in fashion businesses with the phygital approach indicates a massive breakthrough, breeding online presence for the fashion retailers and catering the customers to loop in with the current trends more easily than ever.
‘Surviving Fast-Fashion to now acing the Conscious Fashion, AI promotes sustainability in the fashion industry through mobile apps, like never before. It is certainly coming for all the good things.’
It won’t be an overstatement to say that Artificial Intelligence in the fashion industry is the latest fad. With augmenting the fashion retailers to new heights through Predictive Analysis, Forecasting Trends and access to AI enabled stylists. It seems to be a treat for the fashion businesses and the customers. But, let’s see through this blog how big of a treat AI is.
How is AI Elevating the Customer Experience in the Fashion Industry?
From making a style quotient, to keeping up with the changing fashion trends or the starrer itself acing ‘Personalized Fashion’, the customers do not have to try hard anymore to keep up their fashion game as AI in fashion industry has barged in. Now, you’d be thinking what’s beyond virtual trial that AI has to offer? Are AI enabled mobile shopping apps as smarter as they claim?
The AI enabled mobile fashion apps have a polymorphic approach, and ofcourse the phygital mechanism which is a game changer. But, the main perk is the huge bandwidth of services it entails, you’d be wondering why we say this? AI enabled shopping apps treat you like a kid in the candy shop. Here’s How?
- You want to buy a jacket but you are skeptical- AI enabled apps help you virtually try it and even better- style it- “Virtual Trials”
- Wondering how you would style an outfit you are planning to purchase- AI style bots help you with multiple styles that would exactly match your taste – “AI Stylist”
- You are probably wondering ‘what’s currently in’ and confused after eyeing so many outfits- Features like AI suggestions and trend updates help you cart in the best trending outfit of the times- “AI Trend Forecast”
- If you want to learn more about fashion and color palettes- AI enabled mobile shopping apps will help you curate a personal unique style and make confident purchases- “AI Styling Chatbots & Guides”
The craze is real. It is reported that around 79% of shoppers prefer shopping online through mobile apps every month, shocked right? But, from all that Artificial Intelligence enabled fashion apps offer to the fashion fanatics, the bigger drag is the customized style. By using predictive analytics and features like consumer behavior it assists the consumers for an easy checkout.
What’s even better is you can hop on and resume the shopping journey at any point of time through your mobiles. Well, what more could one ask for?
How are AI-enabled Fashion Apps Game Changers for the Retailers?
Well, we anticipate you would have certain questions like – How is the fashion industry the 4th biggest industry on the globe? How are the fashion business owners thriving and engaging than ever before? With E-Commerce and M-Commerce being an all time-high amongst the crowd out there. The fashion retailers are in the sprint mode to up their selling games. But, post the pandemic turbulence, in-store shopping has been hanging back and mobile app shopping has been a new addiction. Thanks to AI and mobile app development processes which paved the way for the retailers in the fashion business.
It is reported that around 91% of people shop online through mobiles. And even, the M-commerce sales is estimated to reach up to $710 Billion by the year 2025.
Artificial Intelligence has brought a sea-change in the retail processes. From conversational approach, automation to machine learning there are a number of enticements that it offers to the customers from the retailers end. However, the retailer’s win here is to understand the customer’s purchasing strategy and style preferences to build a loyal thread.
The sales overhaul has been real post the incorporation of AI in the fashion business. From showcasing the entire business and providing the leverage to the customers in the most engaging and interactive manner, AI enabled mobile has wired in the customer reliance unbelievably. Well, it certainly resonates the hype and wins over the brick and mortar owners.
Let’s see how AI enabled shopping apps are a big plus for the fashion retailers?
- “Massive Promotion & Presence” – AI enabled shoppings apps entails brand promotion and presence left, right and center. With humongous marketspace the customer base strengthens where through automated swirl-ins and pop-ups it keeps the customer updated of the brand, across the globe.
- “Trend Mapper”– AI enabled apps will optimize the trends that are followed and mostly followed by the customers by collecting data through predictive analytics and customer behavior which signs in the customer on their app as a result of preferential shopping.
- “Cost Saver & Sales Booster”– Considering the interactive mobile app trends as against the mainstream physical stores, the AI enabled shopping apps are quite economical and in turn it fetches more sales due to wider brand visibility, predictive analytics and cross platform presence with rapid upgradation.
- “Amplified Reach & Engagement”– AI features binds in more reach and customer engagement through machine learning algorithms and related techniques. It also has augmented the reach through reducing the churn sales by covering the personalization aspect.
With such massive sets of pull-ins that AI enabled shopping apps bring in for the fashion retailers, it is certainly non-argumentative of its potential of revamping the fashion industry.
How can AI Mobile Apps Grow the Fashion Industry?
Managing the fast fashion derails has to be one of the starrer features of Artificial Intelligence in the fashion industry. It has a lot more to offer considering how the Artificial Intelligence development company nowadays raises the hopes of the customers and retailers in terms of personalization and far beyond that.
But, you’d be wondering what’s up with AI promoting sustainability in the fashion industry? Well, by using predictive analytics and AI based fashion guides, the retailers can figure out the trends from the data. Now, how will that work?
With the data trends on hand, the inventory management will be automated and in control leading to no more sacks of unused fabrics or old designs which would not even go on via thrift stores. This further leads to a streamlined and automatically set supply-chain with no more glitches. A huge save on the bucks right there.
Coming to the designing part, AI will provide customer patterns to the retailers through prediction and fashion patterns adapted by the customer and the frequency on the same. On the other hand, it will provide style guides and trend updates to the customer and form engagement between the two.
This suggests that if you are into fashion business or by any means a fashion retailer and do not own an AI enabled shopping app yet, you are missing out a lot. And, before you miss a massive sales curve, connect to an Artificial Intelligence Development Company before it’s too late.
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Conclusion
Sales revenue is expected to grow considerably through M-Commerce and E-Commerce in the years to come and with people spending around 4.8 hours on mobile apps on a daily basis, Artificial Intelligence is making it all a cakewalk for the customers. A study also suggests that AI enabled mobile fashion apps have resulted in considerable fall in shopping cart abandonment rate and conscious purchasing styles. AI enabled shopping apps in the fashion industry are sure to pick up. Certainly, as phygital and personalization features augment the customer’s interest and reliance on the mobile fashion apps..
We think, it is a no brainer to get an AI enabled fashion app developed for your fashion business sooner, what are your thoughts? Artificial Intelligence in fashion industry is certainly a treat.
Frequently Asked Questions
- What is AI in the Fashion industry?Artificial intelligence in the Fashion Industry has been quite a trend and by far a huge gain for the retailers and the customers. It has a series of features that aids in operating the fashion industry right from the surface level to the customer delivery including manufacturing, designing, supply-chain management, personalized fashion, marketing and sales. Features like Predictive Analysis, Consumer Behaviour, Computer Vision, Fashion forecasting of trends.
- How is AI used in the Fashion Industry?AI has multiple usages in the fashion industry, it is equally advantageous for the retailers and the customers. Through Artificial Intelligence, it is easy to stay up with the latest trends and over that there are plethora of benefits like:
- Designing: With Predictive analytics AI maps the future trends and customer behavior which helps in picking the right designs.
- Manufacturing: With the help of AI manufacturing tactics and strategies can be improved as it entirely optimizes the future trends through consumer analysis and further manages the supply chain management while boosting sustainability.
- Marketing: Through AI marketing in the fashion industry can be revolutionized and updated via personalized marketing campaigns, virtual fashion shows and virtual trials.
- Sales: With the ever-assistive AI chatbots it makes the customers shopping experience easier than ever and makes navigation relatively easier.
- Improved Customer Experience: AI makes it easy for the customer to keep up with the changing fashion trends, select the best suitable styles for them with personal AI style assistants.
- What are the benefits of using AI in the Fashion Industry?There are number of benefits of using AI in fashion Industry:
- Easy prediction of trends.
- Improved Sustainability.
- Convenient Virtual Trials.
- Real-Time Style Assistance.
- Increased Savings.
- Time-Efficient.
- Increased Market-Space.
- Stable Supply Chain Management.
- Personalized Fashion.
- Cost-Savings.
- Can AI be used to design clothes?Yes, AI can be used to design clothes. A,d, what’s even better is AI assists in developing a personal style by mapping your individual style preferences and likewise designs and suggest clothes. Along with that, there are a number of ancillary benefits like you can virtually try on the outfit to check the color, the fit and even suggest on how you can style it further and accessorize it.
- What is the future of AI in the Fashion Industry?Artificial Intelligence owing to its extensive features and assistance has a potential to dominate the fashion industry in the future. With massive reliance and broader sustainability it certainly adds up to the mainstream mechanisms like supply-chain management, inventory control to mega concepts like updated designs and personalized fashion. And, through mobile fashion apps the usage is augmented where the customers are rendered the ease of virtual trials and virtual fashion campaigns with all time assistance through AI style bots. To have such featured AI-enabled fashion apps connect to take up mobile app development services.
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