The Apple September Event 2023 was successfully concluded with massive yet common upgrades. YES! there’s a brand new iPhone in the market, NO! it’s not foldable, and YES! our wish was granted. If you did not have time to tune in the live event don’t worry we got you covered. We have carefully curated an Apple event summary just for you.
The Upgraded Wearables :
Apple and its commitment to innovation has led to the introduction of some of the most amazing products in the tech market. Apple Watches have always been able to strike the right balance between health, technology, convenience, and elegance. Last night Apple introduced its Apple Watch series 9 and Apple Watch Ultra.
Apple Watch Series 9
- The brand new smartwatch that Apple unveiled is powered by a new S9 chip, a 4-core Neutral engine, which they claimed as “The most powerful watch chip yet”.
- The S9 chip makes their watch 60% faster, moreover a 30% GPU resulting in a boosted overall performance.
- A 25% increase in Dictation gives the user better transcription accuracy, speed & voice recognition.
- A new Pink! Color makes the watch look eye-catching and increase robustness by making it more durable, but no compromise on the long battery life.
- ‘Access health data with Siri’; Name drop feature.share your health information with a nearby device.
- ‘Double Tap’ hand gesture interacts with the watch by pinching the same thumb and finger. Now you don’t need to worry about spilling your morning coffee just to pick that meeting call. LOL!
- BTW with great powers comes great responsibilities, hence Apple made Watch S9 their First-ever Carbon Neutral Product. #sustainability goals : Achievement unlocked.
Apple Watch Ultra 2
- Last year the company announced a Watch Ultra series and this year with thrilling upgrades. Here are all the specification that one should focus on:
- Similar to Watch S9, a new powerful S9 chip.
- Double Tap, On-device Siri, and ping for your phone, these features make the user experience more convenient and handy.
- A brand new advanced display architecture with a customizable face.
- Dynamic sensors that allow better data collection for Log water dives and health management. #lifestyle goals 2023.
The Big Guns
Now the ones that steal the spotlight every time, the big guns: Apple’s Latest iPhones, the next generation of smartphone giants. Significant changes that we can see are the processor, camera, display, and battery life. Let’s look them individually
- Super XDR retina offers image quality, color accuracy, and more immersiveness. It also offers better gaming experience, contrasts, and better battery life.
- The A16 bionic chip has advanced machine learning capabilities making iPhone 15 faster, smarter, and leaner.
- Being slim and light, the range of sizes are iPhone 15 and iPhone 15 plus.
- Wanting a premium and luxurious range of colors, they got the five best ones which feels both aesthetically pleasing and fashionably attention grabber.
- Camera : 48 megapixel with auto portrait mode and 4K recording capabilities, paired with display configuration of 6.1 -inch and 6.7 -inc, 120 Hz refresh rate makes every visual come to life. #immersiveness at its peak.
- Other features : Roadside assistance, Voice isolation capability, and location sharing to connect with friends.
iPhone 15 Pro
- The titanium colored titan. #titangrey
- Riding the game industry trend-train iPhone 15 Pro has a software dedicated to elevating the gaming experience.
- Saving time and money with “More repairable backglass”.
- Lights camera Action!They killed the ‘Mute’ button and replaced it with an ‘Action button’ for the users. The Action button can be programmed to perform a wider range of functions.
- New Chip: iPhone 15 Pro comes with A17 Pro chip.
Specification of A17 Chip :
- Size is three nanometers.
- Has two high performance, four efficiency cores and smaller process nodes.
- New Neutral Engine for machine learning capabilities.
- Best for graphically intense tasks like gaming.
- Made for machine learning tasks.
- Faster but less power consumption hence long battery life.
- Apple iPhone’s biggest camera upgrade, a triple camera lens configuration with 48 megapixel main, 12MP ultra wide, and 12MP telephoto sensor. The company claims it is equivalent to having 7 camera lenses.
- Apple is helping you achieve a 10 gigabit per second speed. But they will ship it for the users who want to unlock the hyper speed transfer of 4K videos and large files. “What’s in the box?” you must be shouting at the top of your lungs, well let’s move on.
iPhone 15 Pro Max
The Apple company rolled out iPhone 15 Pro Max for the ones who want to boast at the peak. This model series has it all for movie enthusiasts.
A Flagship camera capabilities:
- 120 mm equivalent lens.
- Periscope telephoto lens with 3x optical zoom.
- 12MP telephoto sensor with a 5X telephoto lens.
- 12MP ultrawide sensor.
- 12 MP f/1.9 front camera. #selfie
- 25% larger sensors.
- f/2.8 aperture.
The iphone comes in a wider range of premium colors such as black titanium, white titanium, blue titanium, and natural titanium.
The Most Wanted: Apple’s USB-C connector
Apple really said “Can you #C the “Huge” change we did?”. We are talking about the USB-C connector which replaced the lightning connector that was introduced in the iPhone 5 in 2012.
- Faster charging compared to the traditional lighting connector.
- Durability and robustness.
- Lighting fast data transfer.
- Universal versatile compatibility with other devices.
- Top-notch display capabilities.
The other Stuff : AirPods, iCloud+, iOS
The USB-C type connector change will also be coming to AirPods and the wired EarPods too. Price for the upgrade AirPods is $249 and EarPods are $19.
As the cloud computing and storage technology progresses with modern technological innovations, Apple too announced its two tier iCloud+ subscriptions. The two tiers allow the user either to store 6 TB or 12 TB of data.
Well if you are your traveling employees, a photographer, movie enthusiast, or game developer that needs to bring ideas to life on the go. It can help with the business flexibility and allow you to scale without storage limitations.
A new iOS 17 software update, now that was expected since they were going to roll out a smartphone with a brand new software update anyway.
Here are the new iOS 17 features :
- Lock Screen upgrade for more personalization.
- Love Multitasking?, now iOS 17 allows you to view all your opened apps at once.
- Apple wants you to be Healthy by introducing a feature dedicated to users’ health that can now be accessed using the latest Apple Watch S9 and Watch Ultra.
- Accessibility and privacy both were the main focus in iOS 17.
- Apple heard when you said “Where’s the TV remote?” They introduced the Apple AirPods feature that lets you control your TV using AirPods.
Our Final Thoughts
The Apple event was able to unveil promising upgrades and products. Only time will tell will these upgrades benefit the users or become a meme material. Maybe the next Apple event would unveil their own foldable iphones, let’s hope!.
Every iPhone enthusiast is eagerly waiting for this fast and energy efficient beast to go on sale at the end of september. Apple’s latest iPhone will count as a stepping stone for a plethora of iOS app ideas that are yet to be discovered. If you are looking to develop stunning iOS 17 apps, do consider consulting a reputed iOS app development company that has expertise with agile business methodologies.
“The new iPhone 15 looks the same, but it still brighten the tech world with innovative flames”
– From the ‘Ballads of Yudiz and iOS experts, written by an iOS enthusiast