Crafting game monetization in apps is an artwork. And, specifically a secret sauce. It’s officially time to hop on the revenue juggernaut while topping the charts of scalable-y spectacular game content for the users! In the versatile realm of gaming, it is imperative to bounce on route of revenue and returns. Simply launching an app won’t cut it.
Considering the current times, success of game apps revolves around the leaps on takeaways for game app owners,upgrades and face-lifts for the players. More like, planting routes in the game apps to bank on returns even in the face of microtransactions is a modern day formula. Plus, the revenue rerouting is a doubly win-win situation. Because the train of modern & futuristic games has shifted where the players are swiftly drifting towards alpha face-lifts and flashy game upgrades. Now, the bigger chunk of perk for them is the game status step-ups & winning bigger & better.
But, it ain’t that easy! To top the charts for the users & bagging in ROI at the same time. There is a fragile balance to be maintained, subtly. And, that is exclusively accorded to the skill set of game developers and designers. So, let’s browse through how monetization serendipity will feed success dually. While striking that delicate balance.
Why Monetizing Your Game App is Important?
One no longer has to exclusively focus on the thorny problem of investing. Nor just stacking up features & only addressing the users. Games have more substance to it now. The entire trajectory of the gaming industry has changed. And, for all the good reasons!!
What started as a palette of entertainment has now changed to a powerful grid of returns. Monetizing games is highly imperative in this day and age. Where users are opting for consistent fascinating game upgrades, plot twists and level ups. Now we say this because to revamp, upgrade and sturdify it further. It is more like pooling in capital just to get that idea of yours claiming a spot in the market via an app is so last season. More than that, it obstructs the further flourishing of the games.
Having said that, let us list down the reasons;
- Sustain your game with changing trends
- Help the developers generate revenue
- Accelerates Game Expansion
- Adds to the User Engagement
- Helps you take the Modern Trending Plunge
- Amplifies user retention
- Gives you a Panoramic Market Presence
- Panoramic Reach
Too many perks to count right? But, But, But!!
Hold On: Don’t Forget!! There is a difference between maximallism and pushing the boundaries of creativity. Integrating monetization models is more of an art as we said at the start. Because weaving in the user centric perks on the tapestry of monetization model subtly ain’t a walk in the park. It is something that will require tech expertise, wits and smarts altogether.
Imagine This: Monetization models integrated in your games have no nexus with the in-game status upliftment for the users. Or it’s more like the users are at no benefit when it comes to making in-app purchases. Like the entire thing is not powering up with purpose.
And, to make that purposeful and accurately work for both the players and developers. You need to get into the nitty gritty of the different types of monetization models. Because the mobile game revenue on average per user is expected to hit a whopping high of US $57.64 in 2024.
Types of Top Game Monetization Model
The first thing that pops on our minds when it comes to mobile game monetization models is In-Game Ads. Right? However, that’s not all.
To stay affirm on the train of: Scalability + Tech Savvy + Trendy + Visually stellar + Panning out consistent hooking in-game upgrades. And, to cater all of these and more. With efficient revenue generation + Sufficient Investment in Scaling the Game & Carry through the changing Gaming Industry Goals.
You will Need: Seasoned Skilled Game Developers to market your idea in the form of an app. Although more importantly to get your app monetized (the right way) and surge when the competition is cut throat and the market is fierce.
Now, let’s get into the mobile game monetization and decide which will be the best suit for your game.
In- Game Purchases
- It is one of the most common yet the most hit game monetization models. How this usually works is you give out the game for free-download and play. But, you charge for the add-ons.
- Add-ons can be anything from character features, consumables, power-ups or even exclusive level upgrades.
- These come to show when the player opts for a premium gaming experience. Also, the in-game purchases are opted when the players want a drift from the regular game play and plot.
- There are mainly 2 types of in-game purchases. Considering the heads there are Consumables and Non-Consumables. Where consumables will be for a limited period of time. It primarily includes lives, currency, coins, power etc,
- On the contrary non-consumables include one time purchase such as features, level upgrades etc.
- This ain’t all. A mega chunk of revenue can also be generated from ‘Virtual- face-lifts’. This is something that you should not miss out on. Digital face-lifts like costumes, skin or power of the characters.
In-App Advertisements
- The virtual world supremacy has been a great boon for brands as they can run their advertisements on game apps. With a surge of gamers in gaming apps. The brands look forward to having their advertisements displayed on the game apps.
- But, then watching adverts is nobody’s fun pass time activity right? This is where the delicate balance between integrating a monetization model for the developers. And, not making it obvious and obstructive for the players.
- So, in order to strike that balance between letting it bug the players and while getting the brand’s advert up and running on your app. You need a veteran game development company to leverage the best skill set of the game developers and designers.
- Further there are a few types of In-App advertisements that you should take a look at.
- Interstitial: It is a full screen ad. But, these pops up when either the player completes a level. Or when there is a pause poised by the player.
- Native Banner Ads: No, this nowhere means that a banner displaying an advert will pop on the players screen. Neither does this mean that it will be in any way obstructing the player’s game. However the same will be integrated in the game features/elements.
- Playable Ads: A game-like ad in the game itself. This is an interactive advertisement placed in the game format.
- Rewarded Ads: The most uncommon part of in-App advertising is rewarded ads. The users voluntarily take up watching the advert to get rewarded with in-game perks in return.
- Offer Wall: Consider this as a virtual store for purchases set up on the app.
Beyond these, there are a few more types like integrated advertising.
Premium Model
- We have to break it to you on this, integrating a premium model can be a little tricky. Though, if we begin to consider the perks for the developers there are abundant.
- However, the main aspect here is not just pitching it to the players. Nor, to integrate it in your game just for the sake of it.
- But, it is such that your game should be convincingly stellar that the users would be up for the premium model. To actually pay for a game entirely.
Freemium Model
- With a game app and a freemium monetization model integrated on it. You can offer a basic version of the game and club an upgrade or premium features to be availed on price.
- A freemium model is basically how you opt to have a revenue generated via the game you developed. This way you can charge a new set of features, in-game face-lifts to the users.
Subscriptions
- This model has to be the most favorable and dually serving one. Also, it has some peaky hikes anticipated by 2025 with around $11 billion. Players are onto multiplayer games and all the rage of getting into games that can be played in groups.
- With that, the game owners can spring out a revenue stream and add up to revamping the game.
- Accord that exclusive and inclusive access to the in-game digital library.
Sponsorships
- As a game monetization model sponsorship is quite popular. Game owners/developers have a massier share of revenue by linking up with the sponsors.
- All you have to do is allow the brand to display their product/service or maybe even allow the advertisement integration in your app.
Meta Layer Monetization
- This is a modern approach. However, all you have to do is club metaverse with the in-game digital transaction for in-app purchases.
Although, getting a game developed is not a once and for all thing. Yes you can get an idea iterated and rolled out in the market. But, a consistent revv up and user centric alterations like adding face-lifts, being up to the trend is a no brainer.
A consistent cycle of revenue should be integrated in order to have a steady flow of game updates. Although, that’s there you need to figure out which model is the best suit for your game.
To Wrap Up
What started with World of Warcraft or Assassins Creed has moved beyond the exclusive bandwidth of PC or console game monetization and has entered the bandwagon of Game as a service. Integration of monetization models in the game is the best way to reroute your investments . Plus, all of this while equipping the users with trendy in-game face-lifts and roll-outs. However, it is an art and requires a troupe of highly skilled game developers and designers. Which means connecting with a veteran Game Development Company is a no brainer. There is no other way around because being too pushy can get your game onboard and on your user’s phones but catapulting return can be a tricky task here.
And, we are here to help you subtly integrate the in-game monetization models while rightly equipping your users with stellar in-game prompts. Because, certainly this roll-out has no signs of stopping with in-demand innovation and plethora of golden nuggets. Plot your returns now!!
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