Boasting a glorifying history apps are successfully gliding into the gates of the digital age coupled with an unflinching commitment to continue commanding in the future. Businesses across genres and users across the generations are glued onto mobile app development, globally.
With that being said, mobile apps have been a true ‘Step-Up’ for businesses, which is cent percent true. But, a percentage of mobile apps failing the businesses and not cutting the chase is also true. More often than not, we are mesmerized by the bigger picture and jump on the bandwagon without knowing the ‘NO-TO-DOs’. So, let’s dive into the reasons why mobile apps fail and what you should not do in order to avoid the fiasco. Hereunder in this short blog. Because all of us are bombarded with how there are around 7 billion mobile apps globally. But, what you and I should also know is what mobile apps owners are doing right for their apps to sail through and top amongst the race of big billions?
Having an app for your business is imperative and a no brainer. But, making sure your app doesn’t fail & you don’t lose on your investment is equally important. So, tag along the blog while we hand you the list of ‘NOT-TO-MISS’ With ‘NOT-TO-DOs’ for 2024. Because To-Do’s are quite cliche and last season right?
Redefine the Quest for Custom Mobile App Development
Answer this- Is this your perspective? Getting an app developed just because it is a major leap for your business. Then in that case let us tell you it is WRONG. You do not get an app developed just because it is important for your business. Or because everyone else in the industry has one.
Avoid Mobile App Failure!! There’s more to it!!
The quest to get on the bandwagon and hit the hot trend just for the ‘sake’ of it, can be a wrong move. In that case, the odds of you getting the most ROI via your app or being successful to reach your target audience via the app are way less. Which is why redefining the quest for app development for mobile is non-negotiable. Because if not, you know your app is failing or is not a big hit as you intended it to be. But you never know if it is not reaching the target audience, it isn’t a solution or isn’t filling a gap. Or maybe it’s too complex
Think for a moment- Who doesn’t know about Zomato, Whatsapp, PhonePay or the universally favorite Instagram. Now, did you ever think how their apps are so popular and what they do right to top the charts? No right? Worry Out! We will hand you out all the NOT-TO-MISS and NO-TO-DOs as promised. In the section below: we will flag out the TOP 5 Reasons that usually is the fastest drive to have a failing app. Plus, on top of that we will hand you ‘NOT-TO-MISS’ With ‘NOT-TO-DOs’ for 2024.
5 Top Reasons Apps Fail: Know NOT-TO-MISS’ With ‘NOT-TO-DOs’
Developing app is no cake walk!
Take it with a grain of salt: Look beyond Affordable Mobile App Development. Only if you do not want your mobile apps to not fail. See, there are more reasons to count on how it is the best and why you should get one for your business to avoid app failures.
However, it is important to follow the trend and take the business leaps as required. But, it is far more important to also have an eye on what will not work in your favor. Because let’s be honest: It is not a daily thing for a business like yours or any business under the sun to get another app developed if the former one fails right? It is not impossible but also not lucrative! Which is why you need to know the top reasons the app fails.
1. Lack of Research
- If you ever thought that you have a business plan and a suite of products/services to be pitched. And, if you thought this all you need to do is get an app developed. You’re highly mistaken.
- It is a comprehensive process and so is formulating an idea of what your app would look like, and what features it would host. But, most importantly who your app is targeted to is what holds the maximum weightage.
- Not-to-miss: You cannot take a raincheck on researching the market for your app. Plus you need to know what your target audience is tilted towards, what the trends are turning to and what are the odds of missing out on massive ROI. App failure is real. Start with researching development companies too.
- Not-To-Do: Do not just hop on the trend or follow your contemporaries. Plus so not skip analyzing the data that you have fetched before getting into the nitty gritty of affordable mobile app development.
2. Picking the Wrong Platforms
- Platform is the most important aspect to avoid app failure. Consciously deciding which platform to host your app on undeniably decides the link and your connecting path with the target audience.
- To decide whether iOS, Android or Cross Platform mobile app development will be the best suit for your app holds the most significance. This is because platforms are where your target audience is located. Secondly, the platform hosts different features like accessibility over the ROIs etc for your gain.
- Not-to-miss: Thoroughly take into consideration the research you have done. Also, consider your app developers perspective. With that, re-analyze which app shall serve unanimously and help you reach your target audience.
- Not-To-Do: It is not lucrative for you as a business owner or investor to overlook what Android or iOS distinctively offers. Furthermore, you shall not prefer a costlier or a trendy app platform just because the trend is tilted towards it.
3. Rushing to add Features
- We know how overwhelming it is to offer features on the app. Features again are something that will help you hook your target audience on your app.
- On the contrary, it is not just about how many features you offer. Or not even about how it makes your audience feel about using your app. But, more so, it is about how unique your app becomes owing to the features you place.
- Not-to-miss: Sync in your app offering and business at the core before you rush into deciding the list of features. Uniqueness is not to be missed. List down veteran development companies.
- No-To-Do: Rushing into stacking features for you is the fastest way to glitch up. Going a little overboard will not help you fetch a user base. It is not true that the more the features the more the users. Avoid getting on the bandwagon of ‘More’ when it comes to features.
4. Filtering out the Design & App Layout
- It has more relevance and significance than you think it has. More often than not, we tend to undermine how an app design and layout can impact and influence the user base.
- The way your mobile applications look right from the colors, fonts, designs that you have chosen helps you attract and catapult your target audience.
- Not to miss: Consider the ui/ux of your app to be the most important factor of the entire development process. Rely on your app developers. Because it certainly is an empowering move. Users are spoilt with choice when it comes to apps. Don’t forget to check glitches if any on your app in terms of navigation and the way your app responds.
- Not-To-Do: It is better if you do not follow the designs that every other app has. Taking a backseat when it comes to being unique and creative. Missing to take a note on the app market.
5. Missing out on the Core Purpose of the App
- Apps are dime a dozen and so is app failure. So, while developing app for your business you need to figure out what solution you are providing. Moreover, you core idea behind developing an app.
- Merely having a mobile application for your business can not be your only goal. One has to have a purpose, aim and a fix that is to fill a gap in the app market.
- Not-To-Miss: Have a proper analysation and business vision underlying and in nexus with the purpose for custom mobile app.
- Not-To-Do: Do not just dive into the app development sea, just because everyone in and across the industry is. Get an app merely that is rooted on trends and not considering mobile app failure. And, not to get ahead with just any app development companies.
Well, these are certainly the 5 top reasons that apps fail contrary to the ones that have been successful. Plus one more can be not having a list of great app development companies right from the start. Anything lucrative needs thick research, planning, replaning and a framework. Adding to that, be it any genre that your business falls into. Be it eCommerce, Entertainment, Fintech, Product based or service based the process might get a little tweaked. But, at the core you as a business owner undoubtedly have to pay heed to certain non-negotiable factors. Like the ones listed above. If you take the process of developing app lightly.
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To Wrap Up
There are more apps than one could think of. But, did you know an individual spends around 3.5 hours on mobile and has on an average around 30-50 apps. Now, that is bizarre but true. Not just that, there are 8 million people and there are around 7 million apps and yet users are not even nearly saturated with this entire app ecosystem. Plus, businesses are on the bandwagon of mobile app development in toto. But, there are app failure too. So, yes you do need to connect with the best app development companies to shrink down the choices of failing and accelerate the success rate. Although, that’s not enough. You do need to take note of the above mentioned reasons for the same.
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