Overview
- Ecommerce has become a need for all business categories. Every business owner looks for a sophisticated eCommerce solution for their business that offers a blend of flexibility, scalability, and extensibility at your fingertips.
- Ecommerce has helped improve their businesses and efficiency through streamlining the production and service delivery process. E-commerce has also simplified sales and marketing as salespeople can sell their products online easily, saving their time, increasing revenue, and enhancing efficiency.
- Do you dream of developing an eCommerce website with all the features and a mobile-friendly theme? If yes, you are at the right place to start with! There are countless open source web application platforms out there, and making a choice about which framework to choose for is a hard nut to crack. You don’t need to worry.
- There’s a platform that has crossed millions of downloads and is one of the very most popular eCommerce platforms in the digital marketplace all over the world – the one and only Magento.
What is Magento?
Magento is a platform with built-in PHP, It is an open-source E-commerce platform, which is created by Roy Rubin and Yoav Kutner under Varien Inc. Magento was first released on March 31, 2008, on Zend Framework. In 2018, Adobe Inc. acquired Magento at a price of $1.68 billion to complete its commerce loop.
Being praised for its flexibility and customization, Magento has been selected by several large companies to start their e-commerce stores, such as Samsung and Nike. This platform Flexible Content Management System, where You can quickly build customized solutions that work in sync with your eCommerce business needs owing to the flexibility.
Magento provides three separate editions of its core product. These editions are – Magento Open Source (non-hosted free edition), Magento Enterprise Edition (flagship product with more features and support), and the Magento Commerce Cloud which is hosted by Magento on their AWS stack. You can choose a version according to your project need.
What is E-commerce?
E-commerce is called Electronic Commerce or Internet Commerce. E-commerce is a process of purchasing and selling goods and services over the internet and transferring money and data to execute these transactions.
Online stores such as – Amazon, Flipkart, Myntra, Paytm, eBay, Shopify, Olx, Quicker, etc. are examples of the E-commerce website. Using an E-commerce website, we can sell and buy products over the internet easily.
Following are the types of E-commerce:-
- Business to Business (B2B):
A Business-to-Business model business involves the conduct of trade between two or more businesses or
companies. B2B is between the wholesaler and retailer or between the manufacturer and wholesaler. - Business to Consumer (B2C):
A Business-to-Consumer model of business deals with the retail aspects of e-commerce. Here, the merchants
sell the products directly to the consumer easily using shopping cart software. - Consumer to Consumer (C2C):
This business model is done between the consumers, where consumers trade the products with each other online.
In this type of transaction, one consumer interacts with other consumers through the internet. - Consumer to Business (C2B):
A Consumer-to-Business model is the exact reversal of a B2C model. This model provides the end consumers
with an opportunity to sell their products/services to companies.
Why Magento is the best eCommerce Platform?
Magento is an eCommerce platform built on open source technology, allowing customization of the functionality on a large scale offering powerful and flexible features in catalog management, content, search engine optimization, and functionality and retailer would come to experts.
1. Powerful Ecommerce Platform – Open Source:
Magento is made under an open-source license, meaning that it is one of the most flexible, powerful, and
scalable eCommerce platforms. Open source code is code that everyone can study, examine, modify, use and
distribute.
Magento 2 Open Source, which provides a free comprehensive solution for online retailers unmatched by any other free solution. Developers can implement core files and extend functionality which makes the platform customizable and flexible to fulfill the merchant’s needs.
2. Best SEO-friendly:
Magento is an SEO-friendly content management system. It contains lots of SEO qualities like:
- Search friendly URLs
- Sitemaps
- Product Title
- Meta Tags
- Keywords
- Meta Descriptions
Every owner of an eCommerce business wants their online business to rank higher on search engine results pages and once at the top, they take all steps to ensure that their website is shown on the first page of search results.
For this reason, Magento developed an advanced feature for SEO that permits owners of e-businesses to improve the ranking of their product pages. The features of the platform enable you to optimize URLs, set rich snippets, develop a sitemap, canonicalize tags, optimize keywords, add ALT tags for images, etc.
3. Mobile-friendly:
The platform allows the development of responsive and mobile-friendly eCommerce sites for all devices. They automatically adjust to screen sizes of all devices such as tablets, and laptops. Magento offers the opportunity for websites to have a responsive design so that they can provide a seamless user experience across different screens.
Magento 2 is mobile-friendly with a responsive design and mobile-friendly checkout. The Magento 2 platform includes responsive design themes, now you can design and execute sites that can be viewed by all devices (mobiles, tablets, laptops, etc.) and on various screen resolutions seamlessly.
Magento 2 admin panel is touch-screen and user-friendly, making managing your online Magento eCommerce store. This makes it easy to manage your store using your cell phones, tablets, or desktops. It is a mobile-friendly eCommerce website, which makes your website appealing, user-friendly, and easy to navigate irrespective of the device and its resolutions. So customers can view your products and place orders easily on your e-commerce store.
4. This-party Extensions and themes:
Magento is its gigantic collection of extensions and themes available on Magento Marketplace and other platforms. Their extensions provide the ability to extend the features of a Magento store at any time easily. The platform provides many third-party extensions, components, and integrations, which makes it better to deploy new versions, upgrade the platform and develop new functionalities.
The Magento Marketplace has extensions provided in different categories, like marketing, payments, customer support, accounting, sales, analytics, shipping, as well as for site optimization. In there, many extensions are payable & freely available. You can buy an extension or theme according to your project need.
5. Better Speed, Scalability & Flexibility
Faster site speed encourages more sales and increases the number of customers on a website. Magento’s page loading speed is rather impressive, even when websites receive high volumes of traffic. It can be said that Magento meets needs of all sizes, from selling 10 to more than 1 lakh different products. Magento is totally scalable, with the continuous development of new features. Magento 2 advantages of its improved indexers, Varnish caching integration, and Magento 2 performance kit to increase the performance. It’s allowing you to provide full page caching for your online store, making web pages load lightning fast.
Full-page caching built into the platform, means pages load faster by 1-2 seconds compared to the 5-10 seconds. It can also better handle many catalog pages without slowing down your website. This advantage makes it scalable for large stores and able to grow the online business stores.
6. Intelligent Search Options
You can enhance your SEO and improve your user experience even more with intelligent search features in Magento. Where also you can filter products using different search filters and parameters. Magento makes use of unique search terms, recently viewed products, product tags, and more, and it allows merchants to customize each search term with auto-suggested terms.
Consumers will almost always search for what they want when they land at your store, which is why you need to make sure that your search function is as fast and relevant as possible.
7. International Support
If you are thinking larger, and want to gain customers in different countries, then Magento offers useful built-in features for managing sales in different currencies, languages, and tax systems. Magento is an open-source platform and presently it has more than 3,15,000 developers around the world and over 2,50,000 businesses using the Magento platform at the time. There is a huge community available for support, development, and customization. Sure, you will have no shortage of support.
Magento also supports a wide variety of third-party integrations, making it possible to customize your Magento 2 store as much as you want. These integrations include popular payment gateways such as Apple Pay, World Pay, PayPal, and Klarna and marketing tools such as MailChimp and Nosto, as well as various other popular web applications.
8. Hosting Freedom
Many of Magento’s competing eCommerce platforms, such as Shopify, WooCommerce, BigCommerce, PrestaShop, and so on. those impose certain restrictions regarding the hosting solutions for online stores. And with Magento, you can go with any type of hosting you’d like.
You can pick any of the hosting providers, the model, the package, or anything you believe fits your needs the best in your store. And, what is the best, and when if you decide to migrate to another hosting provider, Again you will be able to basically just pick your online store up and move to greener pastures, this kind of freedom is not a given with all other eCommerce platforms on the market.
When it comes to the use of its platform, Magento does not force businesses to remain with the hosting that comes with this platform. Magento allows every eCommerce store to freely choose a hosting provider based on their requirements.
It provides online businesses with the freedom to have ownership of their own files and to choose the hosting companies that they want for their website.
9. Customization Options
In Magento, you can customize from login screens to the checkout payment page. where we can everything can be customized, from layout, size, and style, to the number of products, details, check-out procedures and payment methods, and more. Just about anything can be customized to fit the store’s needs perfectly in Magento.
From where we can change and customize at the storefront as well as backend, such as code rewriting, which are also possible and quite easy to implement.
Also, Magento provides a huge community available for support, web development, and customization.
Conclusion
Above are the reasons why Magento 2 is the best eCommerce platform that you can’t resist. Now you must have understood that Magento 2 is the perfect solution for any e-commerce merchant to run their business with ease and efficiency and efficiency and boost sales and improve business rates and revenue for the stores.
As you know Magento is mobile-friendly, which means your customers can assess your website on mobile devices, it is easy to upgrade so your eCommerce store always stay secured and upgraded with new features and it has a lot of plugins available you can use to boost your eCommerce conversions. now It is the right time for you to upgrade to Magento 2 so that you can enjoy the benefits enumerated above and many more.
So, from small start-up businesses to large enterprise stores with thousands of products and multiple warehouse locations, Magento 2 is the eCommerce platform of choice for business owners, developers, and digital marketers alike.
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