We are experiencing massive advancements of technologies in the tech space. Businesses are honing diverse ways to leverage the latest digital trends and technologies for scalable growth. One such booming technology is Augmented reality and Virtual reality. The tech has immense potential to transform business by creating a virtual simulated environment. This ability of AR VR development solutions can boost the customer engagement for businesses of all niches.
An Immersive UX is the need of the hour for almost every business now. Businesses are in need to interact with their users and know about their demands. Now integrating AR VR tech allows them to explore this quality in great depth. Ultimately allowing them to create a virtual environment to connect with their audience. It has affected product demonstrations as 3D product visualizations have been topping the trending charts for product based business.
Stats reveal that there will be an estimated number of 1.3 billion devices by the end of 2023. The latest reports from Gartner show that over 100 M utilized AR to make a significant purchase and this number is likely to grow exponentially by over 500 billion considering the adoption rate of AR within a mere such a shorter period of time.
AR can drastically improve every aspect of your business; Be it marketing, operational areas, or employee training & development. The technology of AR VR has the power potentiality to bridge the gap between capabilities and businesses. Keep reading and you will find information that could help you to level up your business too.
What are the top benefits of Modern AR/VR Solutions?
1. An interactive training environment
The innovative technology blends both the physical world and the digital realm into one innovative world. Furthermore, it enables businesses across the globe to improve the real-world skills of employees or students, thus preparing them for disruptive emergency scenarios. The virtual 3D simulations allow the employees or trainees to visually check what potential changes in a particular product or situation look like and evaluate the results for the same.
It helps in creating a safe environment risky situation by overlaying the digital information in a virtual form. This helps employees to analyze the worst case scenarios and repercussions of a particular action and its impact on the business. It does sound like a win-win scenario, I mean for assisting in critical Medical surgeries. It could make a profound impact.
2. Product design and prototyping
Designers are creating product prototypes with AR VR development solutions. They want to evaluate their product’s features from all aspects. It allows them to visualize their product in a real environment.
Stimulations are good considering safety measures and production cost service expenses in the overall development process. The digital overlay allows the stakeholder team to visualize the product in the real-world and make it suitable for making changes before deploying the final product.
3. AR enhances the purchasing decision
Cosmetic and Lifestyle Brands have found an innovative way of leveraging AR by offering virtual trial rooms with the help of an AR in their software app and also in the physical stores. AR VR is a bridge that helps brands understand the link between the customer trying a particular product and eventually into the decision making of making a final purchase of a particular product.
A renowned brand, by using AR to virtually try-on lipsticks and cosmetics of different features, consumers made a 50% greater purchase than the normal purchase on the app.
5 industries integrating AR VR software development services
The AR VR development has revolutionized almost every industry in improving their services and products, understanding and building a personal connection with the consumers. With time brands have realized that AR VR is a commercially viable option with a great return on their investments. Let’s unravel how this is true for companies of all niches and industries.
1. AR VR game development
The convergence of raging technologies like Augmented reality , virtual reality and mixed reality integration solutions have opened new creative avenues for game development companies who desire to indulge in some creative storytelling building a virtual 3D environment for immersive realities as their primary offerings. The AR market in the GAme development sector is likely to cross a mouth- staggering figure of 31.7 billion devices by the end of 2028.
Games like Candycrush, Pokemon Go and PuBG tasted humongous success as they found a creative way to indulge its users to do something that they couldn’t do in their real life allowing them to connect with their friends and zone out from their boring mundane routine.
Game development companies are strategically looking to hire AR VR developers to cater the diverse demand of gamers. Modern day gamers need visually stunning graphics and interactive media to fully enjoy their favorite game. The demand has forced game developers to work with AR VR experts for rebuilding their old game with AR space.
2. M-VR AR for Healthcare
AR advancements in the Medical sector are life-transforming as it reduces the risk factor involved in conducting critical surgeries. It allows the Doctors to analyze worst case scenarios as AR surgeries assist the professionals in comprehending a large number of patient data and Medical history. So, doctors can operate with a roadmap that doesn’t cause any severe repercussions on a patient’s body.
A renounced, Medicare publication revealed that the technology apparels of VR in healthcare has shown signs of reducing Parkinson disease syndrome. They do it by tracking their responses on the mVR display devices. The data can be accumulated to improve the condition of patients over a certain period.
3. AR/VR filmmaking
Unlike many logical advancements in the tech space, The Virtual reality technology in filmmaking has taken the concept of human involvement in the storytelling to a whole new level. The VR filmmaking has leveraged cinematic plots while engaging the audiences through storytelling.
VR/AR technologies are a potent tool that allows the users to completely immerse into the storytelling film. AR VR simulations can immaculate the sensory elements of a human like feelings, sights, ability to hear and connect with the plot. The VR in filmmaking is currently at iit’s initial stage but its advancement is gonna transform the entire film production process to a more realistic and cinematic storytelling.
4. AR/VR for Education
AR has emerged as a game changer in the education sector as it has the ability to create interactive & augmented environments for students from remote locations facilitating the ability of learners to comprehend a particular topic in a much deeper manner. AI enabled apps allow the educators and learners to indulge in a game-based learning environment enhancing their learning curve across any location.
Learning through AR VR simulations allows students to obtain real-time and relevant information that is effective for real-world Dynamics. It allows educators to assist their students to learn unique topics at their own pace.
5. Virtual Augmented in Travel and Hospitality
The hospitality industry was drastically changed when it discovered AR VR technology. The pool of benefits it introduced was simply amazing. AR VR has enabled hotels to strongly hold on customers through various means. We are talking about visual insights of the hotel amenities, entertainment, and scenery personalization through windows.
Do you know that hotel giants are spending millions on AR application development services to target consumers smartly? They are taking suggestions and recommendations to the next level, or we should say to the next world. A guest can experience the cafes and travel spots before paying for it. Experiencing before investing is the new normal we bet.
AR / VR integrations might be the smartest move for businesses entering a market, which is on the brink of disrupting digitalization.
Now you must have become aware of the powerful potential of AR VR and MR (Mixed Reality). Targeting customers who are fond of interactive digital media and climbing up the achievement ladder becomes seamless.
We know you want to create mind-boggling augmented and virtual 3D environments to attract your ideal users. It’s the best time to invest in AR VR development solutions. Why do you ask? Well, people are slowly moving towards utilizing the power of digital media for promoting their business aspects. We recommend always opting to hire the best and leading companies that are capable of delivering premium services and products. They are skilled in crafting the best AR VR experiences for your users.
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