Overview
Every Service or Product needs a good UX to give a better experience to users. For that, there are many UX Patterns & Laws defined. In this blog, we have listed some UX patterns which are very useful for any UX Designer and by using them you can give a better experience of service or any product.
Dark Pattern
- “A dark pattern is a deceptive user experience that takes advantage of the way people habitually use the websites and apps”.
- The dark pattern companies satisfy short-term goals, like faster conversion rates or generating more sales in a shorter time.
- Like: One feature that psychologically pressures you to click there.
Examples :
- Hotel Booking sites:
When we open booking.com to book & search for any hotel and show us a list of hotels. At the bottom of the description, you can see the red color indicator like “Only 5 rooms left at this price on our site” That is an example of a dark pattern.
- Hotel Booking Sites psychologically pressures you to book the hotel.
- When we open amazon, and Flipkart, Snapdeals they show some offers like “only 24 min left on this offer” Or “Only 1 left in stock” which is also an example of the dark pattern
Like Example:
- eCommerce Sites:
- Below the image, you can see that they directly do not provide a delete account functionality for the user.
- If you want to delete your account you have to get it from the help center. This is also called the dark pattern.
- Harry Brignull, a UX designer, is the first designer to use this pattern.
The Anchoring Principles
- Anchoring is a psychological principle that can impact how people perceive value and make decisions.
- Anchoring to remind us that each Product is VERY cheap compared to the overall price.
Examples :
- big brands generally use anchoring for sales purposes. Here’s an example from a shopping website where the original price is struck off, anchoring users to consider the discounted price a good bargain.
The Endowment Effects
- The ownership dilemma is the best case to explain the endowment effect which clarifies how people are attracted towards the things that they own. This means that sellers often try to charge more for an item than it would cost elsewhere.
- Why are companies giving customers a money-back guarantee, a massive discount, and a free trial? And why do companies make us feel like their product is almost ours? Because in psychology one principle is the endowment effect which describes a circumstance in which an individual places a higher value on an object that they already own than the value they would place on that same object if they did not own it. That is why companies are giving customers a money-back guarantee, a massive discount, and a free trial.
Examples :
- The image makes us feel like it’s almost our product.
EXAMPLE: DELIVERY BY 09 MARCH, THURSDAY.
Decoy Effect
- The Decoy effect is generally created by companies to sell their products or services at a higher price. They trick customers by creating multiple variants of products and keeping the price gap and features list in a way that customers always choose higher price product variants.
- The Decoy effect is also called the attraction effect or asymmetric dominance effect.
Examples :
- One of the biggest smartphone manufacturing companies is launching their phones in series only because they want to sell higher-priced products to their customers. You can see here that they are launching four different products at different pricing but the pricing gap is only 10,000/- rupees.
If the user is buying their phone then the user’s mind will like to buy an attractive plus series, same as if the user is buying plus then the user’s mind will like to buy the pro version of the same phone, same as if the user is buying pro version then the user’s mind will like to buy a pro plus version which is known as decoy effect.
Conclusion
So this is a simple and fun way to create a deep impression on your user through some of the most amazing influence marketing tactics. The best thing about these tricks is that it does not affect your UI/UX design in any way as they are quite general changes on the most spectacular level. For more tips and tricks do keep following us.
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