Today we will learn how to proceed with the logo design task. Let’s take an example from some of the previous work.
It’s called “ODIGO Map”. An app that provides deep location information for residence or commercial buildings or society from the map.
The main keywords here are location and map which will stay with the product forever. But how do we know that? Right!
Well, that’s the process.
The first step is always about the requirement gathering.
Ask the client every silly question and for that, prepare a list of fixed question to send/ask the client before you start.
Questions can be
– About business
- What products(s) or service(s) does your business offer?
- Who is your target market / demographic?
- How do people learn about your product or service?
- Who are your competitors & how do they position themselves?
– About Product
- What is the exact wording you would like to appear in the logo?
- What is the idea behind the name? Where did it come from?
- What is the overall message you wish to portray with your brand?
- Sum up your brand in a few keywords.
- Where will your logo be used & seen?
- Is there any reference logo or colors you would like? If there is any reference logo, then you can share it in the attachment.
After requirement gathering, we know the business and target audience
so let’s start some research!
Collect the design references. Try to find some design styles that can match the requirement and test of end-users.
Try to stick to the mood board at an early stage of designing.
To create a Moodboard, a source of inspiration can be anything like real photos, place, other designs. Sometimes it needs to go on the field and observe the view to find out the patterns.
Thinking and designing
Okay, enough research now! Let’s create something.
It’s time to take a pen and paper and draw a rough idea about the logo.
Now it’s time to give life to logo ideas. Put ideas on tools and create vector art design.
Do you remember the Moodboard we have created? Yes! So For logo detailing like colors, text, icons. Use those Moodboard and create own style.
Create alternate logo text and Mark for dark version and also for small space where you can use the only logo mark. For example the App icon.
It’s important to test the logo for visibility.
From the questionnaire, we know that its an app so test for the smallest resolution device and app icons.
Also, create mockups for presentation with different real-time images.
It’s time to submit the logo concept to the client. It’s hard to understand concepts sometimes from just the logo mark. So don’t just share the logo versions separate but create Guide.
Check the link below for full Odigo logo design Guide:
The guide is dependent upon the complexity of the logo.
After submitting and finalizing the logo. Create Presentation for clients and submit it with all the vector files ( Ai, EPS, SVG, PDF, etc.)
After establishing a logo design process we knew that the first step of any design is not sketching or research is always about empathy. You know better about your users as such as your design relevant to that.
Trust the process!!!!