Prelude
Are you on the hamster wheel trying to chase the most conversion rates?
Technology is at the forefront yet businesses somehow have a hard time in capturing the user’s interest in no time. With studies showing an average user hitting 221 check-ins on the phone every day the attention span is less than a goldfish i.e just 9 seconds. Businesses like yours are under hot-space pressure to spark an interest and command attention through UX designs. Don’t you forget all you have is those 9 seconds.
Are you one of the companies that have been devastated by bounce rates despite having your digital affairs in order? So in this situation, you will need your UX designers to design for dopamine. We’ll tell you how? With the users attracted towards Aesthetics, Minimalism and designs that are easy on the eyes. Investors on the other hand are on the gold rush to have evocative UX designs. Designs that navigate the users by drawing their attention through appealing website designs to get those CTA’s clicked.
This blog will hand you all the tactics and cues you need to unlock higher conversion rates with design and revamp your digital platforms. Get reading to have the holy picks to optimise engagement like never before and with the least investment.
What is User Experience (UX)?
UX is basically an entire experience a user/human undertakes on a digital interface. The experience that a user goes through while exploring or interacting with a service or product on an application.
Why is UX important?
User Experience (UX) is the most important metric for any business. Since digital acceleration has planted businesses on an online platform, a sea of users is open to engage globally. Websites, landing pages as an online front of the enterprises are the first point of interaction between the users and the businesses. And, no industry is ousted from the requirement and dire need of bagging seamless user interaction.
When it comes to acing the market presence in this digital age. The businesses are on a constant quest of having the User interface (UI) and User Experience (UX) looked after. It is more like, the enterprises devoid of belonging to any industry cannot have loose ends on the UX part of the business. UX designs are basically a magnet for the businesses that attract the users to its niche of products or services. And, more so, keep them hooked on it.
Over a period of time, businesses have been juggling to bridge the gap between shrinking the bounce rates and accelerating the conversion rates. And, the entire juggle revolves around your UX design layout. Now, there is nothing that you can swap it off with. Your UX design can either spark your target audience’s attention or as you would know. It can actually get your website go unnoticed in just a few seconds. But, having said this, there are a plethora of factors that go behind having an appealing suite of designs that caters the user’s needs.
UX is basically a psychological pattern that is captured by the businesses to steer the user’s journey on their digital platform. It is basically a set of human-centric preferences that the UX designers as creative technologists use to grab the users and hook them on their services.
Did you know that there are certain UX design Laws that will never fail you on quadrupling your conversion rates? We bet you don’t. Flow below.
UX Design Laws- Key to Unlock Gigantic Conversion Rates
In order to grab your user’s attention in that 9 second race. There are certain laws of UX design that you need to incorporate without fail. Below mentioned are some of the non-negotiable laws for your UX designers that will help them pick up the user-psychology behind the positive responses.</span >
1. Hick’s Law- Less is more
- This law suggests that human brains tend to get confused when there are a plethora of options presented. Time taken is directly proportional to the number of choices given.</span >
- If you overload your user with a myriad of options on a particular thing, your user might be overwhelmed (in a neg way).</span >
- As per this law, </span >‘Cognitive Overload results in Design Paralysis.’</span ></i > (And you do not want that).
- Anything extra is not good. And likewise, it is not good for your website to have loads of options which hampers the speed of thought processes of your users.
Key Takeaway – Keep it less and precise, it will help your user to make quick choices and reduce the bounce rates.
2. Jacob’s Law- Familiarity Wins.
- We as humans have the ideology to turn towards habit.</span >
- Offering an interface which your user is actually familiar with will improve the engagement. </span >
- It is said that humans in general are habituated to some level of stereotypical behaviour and responses. And, this law states that you actually make it easy for the user to engage on your website, if you offer a layout they already know.</span >
Key Takeaway – </b > Make the user-interface easy, quick and known for the users. This will help you save time and resources on a great level.</span >
3. Fitts Law- It’s All About Distance & Size
- This law is quite tricky, but to explain you in layman terms. It suggests that the amount of time and distance required by your user to reach the target (CTA) or any key button will dictate the after-action of the user.</span >
- In simple terms, your UX design should be strategic to make the user easily and accurately tap in. </span >
Key Takeaway – Make sure your user interface is user-centric and easy. This will eventually help you with impressive and intuitive UX.</span >
4. Law of Similarity- Lookalikes attracts quick recognition
- The more similarity the user will find on the website the quicker he/she will get to the core.</span >
Key Takeaway -</b > To accelerate the conversion rates, your website needs to have buttons with similar functionality grouped up. And, on the other hand, to sneak in some more users you can get into the same typographies and colour palettes to incite your users.</span >
5. Law of Proximity- Objects in Proximity are easy to Pick
- Now, this is somewhat similar to the Law of Similarity.</span >
- This law states that grouping effects results in creating virtual relationships. The users are usually attracted to the elements which are placed together and possess similarities.</span >
Key Takeaway -</b > Reduce the cognitive overload for your users. Group functionalities together just like how Spotify does it patterns up thumbnails and song styles to make it easy for the users.</span >
6. Law of Closure- Incompleteness drives Closure
- Users as humans tend to fill in the gaps and bridge the spaces with information and this is basically Gestalt Psychology. </span >
- Continuation and smooth patterns of designs on your website will help the users to build a full picture and go with the flow.</span >
Fast Pick -</b > If you design intentionally, it will hook on the users to anticipate and dive into the bigger picture.</span >
7. Law of Continuity- Gravitate through Natural Flow
- Humans follow a pattern. A human eye tends to flow through a curve or suite of lines. </span >
- If your UX design layout has a naturally flowing or directional style, there are more chances of the users to follow that.</span >
Key Takeaway -</b > Your digital interface will capture more attention if there is a sequence or continuation present in the design.</span >
8. Miller’s Law- Seven or Minus 2 Rule
- This law is quite unique. It follows a psychological footing that a human mind can keep 7 or -2 memories in one go.</span >
- You must have noticed our phones usually have 7 functional bars on the display or maybe even less. This suggests that you should not clutter your website with a number of operational buttons.</span >
Key Takeaway – Place limited icons on the website to help the user with easy navigation.
9. Law of Aesthetics- Visual Treat is the Pick
- What looks good and feels good tends to have a higher approach.</span >
- Humans are drawn to appealing and visually enticing formats, so they may ignore the negative aspect of a website that takes more than 400 milliseconds to load.</span >
- The Law of Aesthetics basically wins over the notion that humans globally have been rooting on which is ‘Every beautiful thing comes with a price.’ So, there is this innate nature that the users breed on- Tolerance Power.</span >
Jot This – </b > If you provide appealing visuals on the website not just it will bring down the bounce rates but it will also make the users tolerant to other glitches.</span >
10. Law of Focal Point- Make the Features Stand Out
- It is naturally easier to spot an highlighted factor. Skimming a bright, bold and enlarged aspect out of the rest is the key to grab the user’s attention.</span >
Quick Takeaway -</b > You must have seen Netflix putting up its CTA in the centre with red highlights. You want the user to click in then you need to draw the user’s attention with such effects. Netflix is just an example here.</span >
Now, you know the laws of UX design to stand out. So, let’s quickly go through the principles that you need to have a hands-on approach to amplify the conversion rates.
Principles that UX Designers need to Adhere to.
- Make sure your UX design is centred around the user’s needs.
- You are not your users but you can always tap into their shoes and make the animated layouts less than 4 Milliseconds.
- Alterations are good but drastic changes would leave your users unsettled on the website. So, go slow with changes.
- Remember, you have got 9 seconds in total to form your brand’s first impression, Make the most of it and bag in your user
- Visuals overpower words. Don’t forget to overpower your website with evocative graphics. ‘Catch your users emotionally.’
- It is good to leave things incomplete at times. Zeigarnik’s rule suggests interruptions are remembered. Don’t assume your users to be forgiving all the time, they will remember the interruptions. (And, the odds are this is working in your favour.)
- Peak end rule effect. It’s always about what was the best that your website had to offer and how well your website closed the experience for the user. So, make sure these two elements are not compromised.
- Last but not the least, your design will speak for itself. But, aspects like visual hierarchy and usability should be your constant endeavour as business owner.
Brownie Tip: The less it takes for the users to put in the mental effort to navigate on your website. The easier it will be for you to fetch the most conversion rates. (Less cognitive overload= Less Bounce Rate).
Well, you almost have all the keys to tear down the bounce rates with your UX Design process now. But, with those keys you also need one more key to stay abreast of your UX design and that is the Tech-trends.
So, let’s dig in the future tech-trends which will supposedly overhaul this genre of UX designs.
Which Technology Trends will Influence UX Designs in Future?
As you would agree, any business process is undone and unequipped without marching and updating the tech trends as they come. It is vital for the businesses and enterprises to seep in the tech-trends and advances to maintain and rather catapult their user-base.
UX Design processes being one of the core ethos of business in this day and age has a lot to do with technology trends. Here will list out a few trends that will have a massive influence on the User experience (UX) in the near future.
- Artificial Intelligence: Generative AI will have a massive footing.
- Immersive Website and Intuitive Interfaces: A design that helps the user to dive in the hyper-realistic space will be a trend.
- Mixed Reality: Anything that brings up the Phygital attributes will be thriving. And, when it comes to UX, there is nothing better than motion designs with a mix of AR & VR.
- Voice Intuitive Interfaces: With Voice assistive apps UX is tapping in users are relying extensively on such brilliant spaces for services online.
Well, these were some of the buzzing picks but then there are a few other like Light and Dark mode design options which is probably going to take up the user’s on a wondrous trail of UX in the times to come.
Wrapping Up
There are a suite of aspects to be taken into consideration to accelerate your conversion rates and eliminate the bounce rates. But, there is only one way to do that. Get in touch with remarkable UX designers at a prominent UX/ Web development company. By doing this, you will ensure that you do not miss any of the UX trends, features, and processes in total. But, now that you know the key factors to have a stellar UX design. Don’t sleep on it further and miss on the conversion rates that you can have in a jiffy. Connect with us now and let our experts design your UX layout.
FAQ’S
- What are things to keep in mind for the best UI/UX design?
- UX psychology revolves around informative architecture that makes the entire process easy for the users. However, things you need to keep in mind for the best UI/UX designs are:
- Focus on prototyping but keep the designs simple.
- Less is more when it comes to design.
- Make sure the user-interface is according to your user’s persona.
- To improve your conversion rate you need to improve the user’s experience by incorporating the UX design laws.
- If your website is visually pleasing it will allow the users to dodge a few fallouts. Make it appealing.
- Lastly, do not forget to highlight the key factors. Mental models are the ultimate key.
- What are the 5 basic principles of UX designs?
- Consistency
- Hierarchy
- Confirmation
- User-Control
- Accessibility
- What is needed for a good UI design?
For a good UI design you need to incorporate the UX laws and make sure your UX designers are on the right track. Usability and visually appealing designs are something that will empower your UI. - What skills does a UI/UX designer need?
UI/UX designers should be steadfast on visual hierarchy, UX design laws implication and certain picks like typography, clickable icons. It is important for the UI/UX designer to know the nitty gritty of the User experience and how the mental model works. Just like our in-house UX design experts have advanced skill-set to shift away your bounce rates. - What makes Yudiz Solutions the perfect UI/UX Designer?
Our team of UI/UX experts excel in solving complex problems like bounce rates and no-clicks. They hold and host proficiency in quadrupling your conversion rates by panning our appealing and UX law abiding designs. Contact us and let’s revamp your conversion rate with us.
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